在演唱会举办地的户外主题市集，体验不一样的年味

Core Viewpoint - The OJUJU New Year Carnival held at the Shanghai Oriental Sports Center from February 21 to 22 aims to create a vibrant atmosphere for visitors, combining cultural experiences with entertainment and family-oriented activities [2][4]. Group 1: Event Overview - The OJUJU New Year Carnival attracted nearly 25,000 visitors over two days, with 63% of attendees coming from outside Shanghai [2]. - The event featured various attractions, including dragon and lion dances, traditional handicrafts, and a pet area, emphasizing a family-friendly and intergenerational experience [2][4]. - The carnival was designed around the "Five Gatherings" concept, which includes food, games, cultural heritage, pets, and item exchanges [4]. Group 2: Audience Demographics - Among concert attendees, 54% were aged between 35 and 44, indicating a strong family presence as many attendees brought their children and elderly family members [2]. - A couple from Anhui chose to celebrate their pre-wedding trip at the event, highlighting the appeal of the carnival for young couples [4]. Group 3: Economic Impact and Partnerships - The event collaborated with numerous local businesses in Pudong District, offering discounts to concert ticket holders at various shopping and dining venues [4]. - The initiative aims to enhance the "ticket economy," transforming concert tickets into keys for diverse experiences, thereby promoting a multi-faceted engagement with the city [5].