Core Insights - Chengdu is leveraging its winter resources to enhance the cultural and tourism experience, creating a "hot effect" from cold resources [1] - The integration of ice and snow activities with warm services is aimed at boosting consumer engagement and enhancing visitor experiences during the winter season [1] Group 1: Tourism Experience - Visitors are experiencing thoughtful services, such as warm ginger tea after skiing, which enhances their overall enjoyment [1] - The West Ling Snow Mountain scenic area has deployed 50 volunteers during the Spring Festival to provide various services, averaging over 1,000 daily interactions [1] Group 2: Service and Engagement - The services provided include safety checks for snow equipment, supply of convenience items, and maintenance of order on-site, ensuring a comprehensive and pleasant experience for tourists [1] - The "Ice and Snow +" integration model is being utilized to enrich cultural and tourism offerings, activating consumer potential through unique experiences [1]
成都“冷资源”释放文旅“热效应”
Xin Lang Cai Jing·2026-02-22 17:58