长假临近尾声返程车流客流迎高峰，三亚免税销售额持续破亿

Group 1 - The 9-day Spring Festival holiday is nearing its end, with tourist numbers beginning to decline, yet the tourism market remains robust with multiple data points reaching new highs [1][15] - On February 22, Hunan Province received 21.8 million visitors, a year-on-year increase of 3.47%, with transaction volume reaching 72.4 million, up 52.24%, and transaction value at 7.54 billion yuan, increasing by 42.98% [2] - Hangzhou reported 2.48 million visitors on February 22, with a year-on-year growth of 53.51%, while the previous days saw even higher increases of 65.95% and 71.38% [3] Group 2 - The return travel peak is evident, with significant traffic congestion reported on major highways, indicating high travel activity as people return home [5][9] - The non-heritage immersive tourism experience is gaining popularity, with a 180% increase in search volume for non-heritage experiences during the Spring Festival, particularly among the younger generation [16] - The Guangdong-Hong Kong-Macao Greater Bay Area continues to attract tourists, with the Hong Kong-Zhuhai-Macao Bridge setting new daily traffic records during the holiday [17] Group 3 - Sanya's duty-free sales have exceeded 1 billion yuan, with sales on February 21 reaching 242 million yuan, a year-on-year increase of 214.5% [18][21] - The demand for high-quality hotels in Sanya and Haikou has surged, with occupancy rates significantly surpassing the national average, particularly in prime areas [25][27] - The younger demographic, particularly those born in the 1990s and 2000s, is driving the demand for high-quality, value-for-money accommodations, with some properties experiencing full occupancy during peak periods [27]