The Motley Fool·2026-02-22 23:11Core Viewpoint - Alaska Air Group is experiencing a strong start to 2026, marked by significant investments aimed at expanding operations, despite a challenging financial year in 2025 [1][7]. Transaction Summary - Andrew R. Harrison, EVP and CCO at Alaska Air Group, sold 5,500 shares for a total transaction value of $311,000 on February 18, 2026 [1][2]. - Post-transaction, Harrison holds 30,828 shares valued at approximately $1.7 million [2]. Historical Context - The recent sale of 5,500 shares is at the lower end of Harrison's historical sales, which have ranged from 5,500 to 7,600 shares since February 2025, with a median of 6,600 shares per sale [4]. - This transaction reduced Harrison's direct holdings by 15.14%, exceeding the median percentage of holdings sold per transaction, which is 13.01% [4]. Company Overview - Alaska Air Group employs 35,951 individuals and reported a revenue of $14.24 billion with a net income of $100 million for the trailing twelve months [6]. - The company has seen a 31.36% decline in stock price over the past year as of February 21, 2026 [6]. Recent Developments - Following a flat performance in FY 2025, where net income and EPS fell nearly 75% year-over-year, Alaska Air Group has increased its internal investments in 2026 [7]. - The company announced its largest-ever fleet order of 110 new Boeing jets and a new 660,000-square-foot global training facility [9]. - Alaska Air Group is investing over $3 billion in hub airports to enhance guest experiences and plans to expand operations in Europe in the spring [10].