非遗传习所的“流量密码”

Core Insights - The pottery-making experience center in Xi'an has successfully attracted 5,000 foreign tourists annually, showcasing a unique cultural engagement strategy [1][4] - The center offers immersive pottery-making courses, which have gained popularity among both domestic and international visitors, particularly students [2][3] Group 1: Visitor Experience - The center hosted a group of 24 students from Dubai, who actively participated in creating their own terracotta warriors under the guidance of the fifth-generation inheritor, Han Mimi [1] - Participants expressed joy and amazement at being able to create their own terracotta warriors, highlighting the educational and cultural value of the experience [1][2] Group 2: Cultural Significance - Han Mimi emphasizes the importance of sharing the story of the terracotta warriors with the world, positioning the experience as a bridge between Chinese culture and global audiences [3][4] - The center's mission is to serve as a "translator" and "ferry" for cultural exchange, making the terracotta warriors' heritage accessible to international visitors [3] Group 3: Growth and Trends - The center has seen a significant increase in foreign visitors, with over 60% of them seeking to experience Chinese culture as a primary reason for their travel [2] - The implementation of visa-free policies has contributed to a rise in foreign tourist numbers, with peak days accommodating up to 500 visitors [2]