“中国年”成连接世界的文化桥梁

Core Insights - The Spring Festival holiday in China has seen a significant increase in foreign tourist arrivals, with an average of over 2.05 million inbound and outbound travelers per day, marking a 14.1% increase compared to last year [1] - The trend of foreign tourists visiting China is shifting from "sightseeing" to "immersive experiences," with tourists now seeking deeper cultural engagement rather than just visiting famous landmarks [2] - The Spring Festival is becoming a cultural bridge connecting China with the world, setting a positive tone for the inbound tourism market in 2026 [3] Group 1: Inbound Tourism Growth - The National Immigration Administration predicts that daily inbound and outbound travelers during the Spring Festival will exceed 2.05 million, reflecting a 14.1% year-on-year growth [1] - There has been a more than 400% year-on-year increase in flight bookings to China from foreign tourists around the Spring Festival [1] Group 2: Policy and Visa Changes - China's visa-free policy is expanding, with the number of countries eligible for unilateral visa exemption increasing to 48 by 2025, and mutual visa exemption countries rising to 29 [1] - The 240-hour transit visa exemption policy has been upgraded to include 55 countries and 65 entry ports, facilitating easier travel to China [1] Group 3: Changing Tourist Preferences - Foreign tourists are increasingly interested in cultural experiences, such as learning to make dumplings or participating in traditional crafts, rather than just visiting major tourist sites [2] - The diversity in destination choices is growing, with second and third-tier cities and lesser-known locations like Lanzhou and Hohhot attracting more foreign visitors [2] Group 4: Cultural Significance - The Spring Festival, recognized as a UNESCO intangible cultural heritage, is enhancing China's cultural image globally and encouraging more foreign visitors to explore and appreciate Chinese culture [3] - The ongoing improvements in service facilities, payment convenience, and innovative cultural tourism products are expected to attract more foreign tourists to China in the future [3]