好评中国丨新春消费“马力全开”，经济发展跑出“加速度”

Core Viewpoint - The Spring Festival holiday in 2026, lasting from February 15 to 23, has seen a vibrant consumer atmosphere across China, reflecting strong economic growth and public satisfaction. The holiday is characterized by increased spending and a shift in consumer preferences towards quality and sustainable products [1]. Group 1: Consumer Behavior - During the Spring Festival, there was a notable increase in payment transactions, with UnionPay and Wanglian processing 4.931 billion transactions on New Year's Eve, marking a 21.64% increase from the previous year [1]. - The demand for green, smart, and health-oriented products surged, indicating a trend towards consumption upgrades and new growth opportunities in related industries [1]. - Gold consumption saw a rise, with preferences shifting towards lightweight and well-designed jewelry, reflecting a change in consumer attitudes from merely meeting needs to pursuing personal satisfaction [1]. Group 2: Travel and Logistics - The Ministry of Transport predicted that the average daily cross-regional movement of people during the 9-day holiday could reach 299 million, potentially setting a new record for the Spring Festival [1]. - There was a significant increase in travel-related spending, with ice and snow tourism consumption growing by 120% and winter escape tourism by 68% on the first day of the holiday [1]. - Hotel accommodation revenue increased by 32.7%, and car rental orders rose by 54%, indicating an extended travel radius and a broader reach of the Spring Festival consumption wave [1]. Group 3: Policy Support - The Central Committee and the State Council issued a notice to ensure the supply and stable prices of essential goods, aiming to stimulate holiday consumption potential through various measures [1]. - The Ministry of Commerce, in collaboration with nine departments, launched the "Happy Shopping Spring Festival" initiative, which included issuing consumption vouchers and subsidies to boost market enthusiasm [1]. - By February 19, the old-for-new consumption policy benefited 28.88 million people, generating sales of 198.02 billion yuan, demonstrating effective policy implementation that translated consumer intent into actual purchasing power [1].