马年春节AI大战落幕：支付宝“AI付”、蚂蚁阿福App用户数双破亿 差异化突围

Core Insights - Ant Group's AI business has seen significant growth during the Spring Festival, with its "AI Payment" user base surpassing 100 million and the "Ant Aifu" app also exceeding 100 million users, marking a breakthrough in AI application during the holiday season [1][3]. Group 1: AI Payment and User Growth - During the Spring Festival, "AI Payment" on Alipay experienced explosive growth, with payment transactions exceeding 120 million on February 12, and the user count officially surpassing 100 million, making it the world's first AI-native payment product to achieve both milestones [3]. - The "Ant Aifu" app has rapidly gained popularity, becoming the largest health AI app globally, with its user base also exceeding 100 million, driven by promotional activities and visibility during the Spring Festival [3][4]. Group 2: Strategic Differentiation - Ant Group's AI strategy focuses on specialized sectors such as payment and healthcare, avoiding competition in more saturated markets, which aligns with its long-term business logic of addressing specific societal needs while building commercial barriers [4]. - The recent advancements in Ant Group's AI capabilities, including the release of the 2.5 version of the Bailing model and various flagship models, have supported breakthroughs in application layers [4]. Group 3: Future Outlook - The performance during the 2026 Spring Festival reflects the acceleration of Ant Group's AI strategy, which aims to deepen its presence in the healthcare market while establishing a robust payment infrastructure for the emerging Agent economy, thereby creating a more certain commercial landscape [5].