抖音生活服务春节数据：非遗演艺类销售额增长117%

Core Insights - Douyin's lifestyle services reported significant growth in consumer spending during the 2026 Spring Festival, driven by trends such as "reunion gatherings" and "cultural tourism" [1] Group 1: Consumer Trends - The number of orders for Douyin's reunion dinner packages increased by 216% compared to the same period last year [1] - Sales from the "intangible cultural heritage + market" group buying surged by 764% [1] - Group buying sales in third-tier cities and below rose by 66%, indicating a diverse and upgraded consumption market [1]