春节假期国内游单量创新高，出游热门城市南京前十，冬奥会催热假期新玩法

Core Insights - The domestic travel orders during the Spring Festival holiday reached a new high, with ticket orders increasing by over 80% year-on-year and hotel night bookings rising by 75% [1][3] - The average travel expenditure per person during the holiday increased by approximately 10% compared to last year, with high-star hotels seeing an average booking of nearly 3 nights [1][3] - AI-assisted booking services experienced significant growth, with AI orders increasing by over 800% during the holiday, particularly for ticket bookings which surged over 24 times [3][5] Domestic Travel Trends - Popular cities for domestic travel included Shanghai, Beijing, Guangzhou, and Chengdu, with some lesser-known destinations like Kaifeng and Chongzuo seeing order growth exceeding 100% [3][5] - The demand for ice and snow tourism surged, with orders increasing by over 200%, highlighting popular ski destinations such as Changbai Mountain and Yabuli [5] - The trend of "traveling with movies" gained traction, with hotel bookings in filming locations like Ganzi and Karamay seeing over 100% growth [5] International Travel Trends - Cross-border travel maintained strong growth, with outbound travel orders for flights, hotels, and local activities increasing by over 30% year-on-year, particularly to destinations within a four-hour flight radius [5] - The inbound tourism market also saw a remarkable increase, with flight orders for inbound travel rising nearly tenfold, with cities like Shanghai and Guangzhou being favored by foreign tourists [7] Post-Holiday Travel Opportunities - The end of the holiday period presents opportunities for off-peak travel, with significant discounts on flights available, such as tickets from Shenzhen to Sanya priced below 400 yuan [8]