跟着电影去旅游

Core Viewpoint - The integration of film and tourism in Jilin Province has become a new trend, with initiatives like "Follow the Movie to Travel" significantly boosting visitor numbers and revenue in scenic areas [6][9]. Group 1: Film and Tourism Integration - Jilin Province is leveraging its ecological and cultural resources to develop the Xianren Valley into a unique vacation destination that combines film shooting, cultural tourism, and leisure [8]. - The "Follow the Movie to Travel" campaign has identified over 50 popular filming locations, creating tourism routes that enhance visitor engagement through scene restoration and signage [8][9]. - The collaboration between scenic spots and cinemas, such as the Long White Mountain Scenic Area and Jiying Long White Cinema, offers discounts that encourage visitors to enjoy both experiences, enhancing the overall value of their trip [9][10]. Group 2: Visitor Engagement and Revenue Growth - The integration model effectively captures the needs of family and young tourists, creating a leisure tourism line that combines morning visits to scenic areas with afternoon movie screenings [9]. - During the Spring Festival, both the number of visitors and ticket revenue for scenic areas saw significant year-on-year growth, demonstrating a successful cycle of tourism and cinema collaboration [9]. - The "movie+" series of promotional activities initiated before the Spring Festival has led to increased cinema attendance, with peak showtimes fully booked, indicating strong consumer interest [10].