Microdramas Overtake Streamers on Mobile Engagement, Says Omdia

Core Insights - Microdramas are rapidly becoming one of the fastest-growing formats in online video [1] - In the US, users now spend more time daily watching microdramas on mobile apps than on Netflix, Disney+, or Amazon Prime Video [1] - Global microdrama revenues are projected to reach $11 billion in 2025 and grow to $14 billion by the end of 2026 [1] - Of the projected revenue, $3 billion is expected to be generated outside of China [1]