Core Insights - Douyin Life Services released 2026 Spring Festival consumption data, highlighting significant growth in various consumer sectors driven by the "reunion and celebration" and "cultural tourism during the New Year" trends [1] Group 1: Consumption Growth - During the Spring Festival from February 14 to February 22, the order volume for Douyin reunion dinner packages increased by 216% compared to the same period last year [1] - The sales revenue from "intangible cultural heritage + market" group purchases surged by 764% year-on-year [1] - Group purchase sales in third-tier cities and below rose by 66% [1] Group 2: Business Operations - The number of businesses that remained open during the Spring Festival, referred to as "Spring Festival does not close," increased by 33% year-on-year [1] - Corresponding sales revenue for these businesses grew by 65% compared to the previous year [1]
抖音生活服务春节消费数据：“非遗+市集”团购销售额增长高达764%
Xin Lang Cai Jing·2026-02-23 06:20