Xin Lang Cai Jing·2026-02-23 06:24Core Insights - Meituan's "2026 Spring Festival Consumption Insight Report" highlights the impact of various travel demands, with top tourist destinations including Beijing, Shanghai, Chengdu, Chongqing, Shenzhen, Guangzhou, Xi'an, Hangzhou, Nanjing, and Wuhan [1][5] - Yiwu, Heshan, and Zhangjiagang are identified as the top three county-level tourist hotspots during the Spring Festival [1][5] Travel Trends - Family travel has emerged as a significant driver of Spring Festival cultural and tourism consumption, with a 76% year-on-year increase in parent-child ticket bookings [3][7] - The trend of "multi-generational travel" is gaining popularity, with Meituan users visiting an average of 2.2 cities, and the proportion of travelers visiting multiple cities increasing by 50% year-on-year [3][7] AI Integration - AI is increasingly being utilized as a travel assistant, with Meituan's AI service "Xiaotuan" verifying 550 million merchant information checks and recalibrating user needs during the Spring Festival [3][7] Regional Performance - Notable growth in travel bookings was observed in Yibin (56% increase) and Hefei (30% increase) during the Spring Festival, with Yiwu being the highest-rated county-level city for cultural tourism [3][7] - The search volume for the "Ximen Old Street," which replicates the aesthetics of the Spring Festival Gala, increased over five times [3][7] Night Tourism - The report indicates a 21% and 34% year-on-year increase in searches for "night tours" and "intangible cultural heritage," respectively, with top night tourism spots including Luoyang Ancient City and Wansui Mountain Martial Arts City [4][8] - Traditional travel destinations remain popular, with significant growth in inbound visitors to Yunnan, Xinjiang, and Hainan during the Spring Festival [4][8] - The preference for long-distance travel has increased, with a 70% rise in travelers choosing destinations over 300 kilometers away [4][8]