Xin Lang Cai Jing·2026-02-23 07:19Group 1 - The core viewpoint of the articles highlights a significant shift in travel patterns during the 2026 Spring Festival, characterized by a "double peak" in travel demand and a structural change in consumer behavior towards smaller cities and counties [1][3] - Data from Meituan Travel indicates that the travel peak began on the second day of the Lunar New Year, with cities like Guangxi Chongzuo and Jiangxi Jingdezhen experiencing the highest growth in tourist interest, reflecting a strong demand for in-depth and localized travel experiences [1][3] - Tuniu Travel Network reported that the first wave of travel peaked from February 11 to February 15, with a notable increase in family travel, particularly multi-generational trips, starting from the second day of the Lunar New Year [1][3] Group 2 - The trend of "reverse New Year" is particularly evident in the food consumption sector, with Dazhong Dianping reporting a nearly 40% increase in overall traffic for the "must-eat list" during the first four days of the holiday, and a 50% increase in traffic from outside the local area [2] - Unique cultural IPs and traditional activities have helped small cities stand out, such as the Panda Pig Park in Jinhua, which attracted visitors with its cultural offerings and interactive experiences during the Spring Festival [2] - The shift in tourist demand from quantity of attractions to deep engagement in local life is driving a transformation in travel consumption towards "experience + content + service," as noted by industry experts [3]