春节文娱消费报告：线下演出同比增长27%，三四线城市票房占比高达53.4%｜封面有数

Group 1 - The entertainment consumption during the Spring Festival shows diversity and new vitality, with offline performance projects increasing by 27% year-on-year from February 10 to February 21 [1][4] - The total box office for the Spring Festival period in 2026 surpassed 5.162 billion yuan, with total audience attendance reaching 107 million, marking a significant increase in the variety of film genres [3] - The proportion of box office revenue from third- and fourth-tier cities reached 53.4%, setting a new record for the Spring Festival box office [3] Group 2 - Livehouse audience attendance increased by 65% year-on-year, indicating a growing interest in live performances [4] - Emerging performance formats, such as immersive experiences, saw audience participation grow by over 40%, reflecting an expanded definition of "performance" among users [4] - Classic film and television content experienced a resurgence in viewership during the Spring Festival, with significant increases in the popularity of series like "Zhen Huan Zhuan" and "Return to the Wolf Pack: 10th Anniversary Special Edition" [3]