Core Insights - The trend of including pets in family gatherings during the Chinese New Year is becoming increasingly popular among Chinese families, reflecting a shift in consumer behavior and family structure [3][7]. Industry Overview - The "pet economy" in China is experiencing significant growth, with the number of urban pets (dogs and cats) expected to reach 126 million by 2025, and the market size projected to grow to 312.6 billion yuan, potentially reaching 405 billion yuan by 2028 [5]. - During the recent New Year shopping season, there was a notable increase in the sales of pet-related products, with pet clothing, grooming, and toys seeing year-on-year growth rates of 115.60%, 40.35%, and 18.51% respectively, indicating a record high in consumption [5]. Consumer Behavior - Many pet owners are opting for services such as pet boarding and grooming during the holiday season, with demand for these services remaining high despite price increases [7]. - The integration of pets into family celebrations is becoming a norm, with pet care services being recognized as an essential part of holiday spending, showcasing a deep transformation in consumer attitudes towards pets as family members [7].
新春中国行丨“携宠团聚”成更多中国人过年新选择
Xin Hua She·2026-02-23 08:59