Core Insights - The report from Tiger Whale Entertainment Group highlights significant growth in entertainment consumption during the Spring Festival period, indicating a robust recovery in the sector [1][2]. Group 1: Live Performance Data - The number of offline performance projects increased by 27% year-on-year from February 10 to February 21 [1][2]. - Livehouse audience attendance surged by 65% compared to the previous year [1][2]. - Emerging formats such as immersive new spaces saw audience attendance grow by over 40% [1][2]. Group 2: Film Market Performance - As of February 22, the total box office for the 2026 Spring Festival period (including pre-sales) exceeded 5.162 billion yuan, with total audience numbers reaching 107 million [1][2]. - The top five provinces for box office revenue were Jiangsu, Guangdong, Shandong, Zhejiang, and Henan [1][2]. - The top five cities for box office revenue included Shanghai, Beijing, Guangzhou, Chengdu, and Shenzhen [1][2]. - Notably, the box office share from third and fourth-tier cities reached 53.4%, marking a record high for the Spring Festival period [1][2].
虎鲸文娱春节文娱消费报告：三四线城市票房占比53.4% 创历年春节档新高
Xin Lang Cai Jing·2026-02-23 09:45