宝岛“新年俗”：陆剧相伴过新春

Core Viewpoint - The increasing popularity of mainland Chinese dramas among Taiwanese audiences during the Lunar New Year reflects a growing cultural influence and a new tradition in Taiwan [1][2][6]. Group 1: Audience Engagement - A Taiwanese television station began a 24-hour continuous broadcast of "Empresses in the Palace" on February 12, attracting over 34,000 viewers even during late-night hours [1]. - The viewership peaked at over 90,000 simultaneous online viewers during the most popular times, indicating a strong engagement with the content [1]. - Taiwanese audiences are increasingly participating in discussions about these dramas on online forums, expressing interest in additional series such as "Nirvana in Fire" and "Story of Yanxi Palace" [2]. Group 2: Cultural Impact - The trend of watching mainland dramas during the Lunar New Year has been described as a new "New Year custom" in Taiwan, showcasing the rising cultural influence of mainland China [6]. - Taiwanese viewers appreciate the detailed production and cultural elements of these dramas, with some using scenes from shows like "Ruyi's Royal Love in the Palace" as educational tools [2]. - The success of various genres, including historical and contemporary dramas, highlights the diverse interests of Taiwanese audiences and their connection to the narratives presented [2][6].