“逛”“吃”乐趣多，沪市公司感受新春消费“马力十足”

Group 1: Travel and Transportation - Shanghai Airport reported a single-day passenger flow of 424,900 on February 20, 2026, with a year-on-year increase of 6.4%, marking a historical high [2] - During the Spring Festival travel period, Shanghai Airport expects a total of 96,000 flights and a passenger throughput of 15.53 million, reflecting a year-on-year growth of 3.6% [2] - Baiyun Airport achieved a record of 27.76 million passengers on February 21, 2026, with a year-on-year increase of 9.12% [3] Group 2: Film Industry - The Chinese film market's total box office surpassed $1.1 billion, making it the leading single market globally, with the Spring Festival box office exceeding 5.2 billion yuan [4] - The Spring Festival films included five major releases that collectively grossed over 4.9 billion yuan, with a total of over 100 million viewers for the eighth consecutive year [4] - Shanghai's cinema chain secured a market share of 6.9%, generating a box office of 348 million yuan over six days [4] Group 3: Tourism and Leisure - The Yuyuan Lantern Festival embraced digital transformation, creating an immersive cultural experience for visitors [5] - Changbai Mountain received 81,000 visitors during the Spring Festival, reflecting a year-on-year growth of 1.28% [5] - Huangshan Scenic Area welcomed 174,400 visitors from February 17 to 22, 2026, achieving a revenue increase of 12.16% compared to the previous year [6] Group 4: Food and Beverage Industry - Guangzhou Restaurant launched a "Guangfu New Year Check-in Calendar" to encourage continuous customer visits, enhancing the festive experience [8] - Li Kou Fu offered discounts on limited New Year gift boxes, driving strong sales momentum [8] - Aijia Foods conducted over 6,000 in-store events during the Spring Festival, creating a vibrant shopping atmosphere [8] Group 5: Alcohol Industry - Jiu Shi Yuan held a "10,000 Bottles of Fine Wine Gratitude Giveaway" event, engaging consumers through interactive activities [7] - Shanxi Fenjiu introduced a "Drunk Beautiful China Year" theme, promoting high engagement with a 99.9% winning rate for prizes [7] - The alcohol industry has focused on consumer engagement strategies to adapt to market challenges [7]