到一线城市“反向过年”！平台数据显示上海成境内游首选目的地

Group 1 - The core trend during the Spring Festival holiday is the significant increase in segmented and staggered travel, with two peaks in travel demand observed [1][2] - The first peak occurred from February 11 to February 15, driven by family reunions and travel, while the second peak began on February 18, characterized by family outings and multi-generational travel [1] - Tujia reported a 90% week-on-week increase in homestay bookings since February, with nearly 70% of bookings made after the holiday officially started on February 15 [1] Group 2 - "Reverse New Year" travel trend has gained popularity, with significant contributions to tourism consumption from major cities like Beijing, Shanghai, and Guangzhou, showing a nearly 40% increase in flight bookings from central and western cities to these destinations compared to last year [2] - Popular domestic travel destinations during the Spring Festival included Shanghai, Beijing, Guangzhou, Sanya, and Chengdu, with smaller cities also gaining traction due to unique cultural activities and local cuisine [4][5] - Self-driving and free travel have become the mainstream choices for domestic travel, with self-driving accounting for 53% and free travel for 29% of total trips [5]