Group 1 - The total box office for the 2026 Spring Festival period has exceeded 5.2 billion yuan, with over 100 million viewers recorded [2] - Popular films during the Spring Festival include "Fast Life 3," "Biao Ren," and "Boonie Bears," attracting over 1,400 viewers daily at a cinema in Linyi, Shandong [2] - The average occupancy rate of cinemas during the Spring Festival reached 60%, with some popular films achieving occupancy rates of up to 70% [4] Group 2 - Cinemas are responding to the peak viewing demand by increasing screening sessions and optimizing ticketing processes [6] - In Yangzhou, multiple cinemas reported occupancy rates exceeding 70% during peak hours, indicating strong audience interest in both new releases and re-screened documentaries [8]
新春观影正当时 电影+旅游带来消费新体验
Yang Shi Xin Wen Ke Hu Duan·2026-02-23 13:25