沾化：“非遗”进影院“暖场” “一张票根”解锁文化消费新玩法

Group 1 - The core idea is that the Zhanhua District is innovatively integrating traditional cultural elements, specifically intangible cultural heritage like fishing drum opera and jujube wood carving, into modern cinema experiences to enhance cultural consumption during the Spring Festival [1][2][3] - The cinema has transformed its waiting area into a vibrant "intangible cultural heritage reception hall," where local performances and craftsmanship are showcased, effectively increasing audience engagement and time spent in the venue [1] - Future plans include establishing a cultural exhibition area within the cinema to further immerse audiences in local intangible cultural heritage, enhancing their overall experience and promoting cultural appreciation [1][2] Group 2 - The initiative aims to create a dual empowerment effect by attracting more citizens to the cinema through local intangible cultural heritage, thereby promoting both cultural appreciation and consumer spending [2] - The approach is designed to offer a new cultural consumption experience that is enjoyable, interactive, and allows for tangible takeaways, thereby enriching the traditional movie-watching experience [2]