追觅科技春节战报：多品类登顶京东、天猫热卖榜第一名

Core Insights - The company,追觅科技, achieved significant exposure during the Spring Festival Gala, marking it as the first smart technology brand to present a complete smart ecosystem on this platform [1][2][3] - Following the gala, the company experienced a massive surge in online traffic and order volume across major platforms like JD, Douyin, and Tmall, with performance on New Year's Eve reaching 35 times the industry average [1][2][3] Sales Performance - Products such as vacuum cleaners and washing machines topped the sales charts on Tmall and JD after the gala [1][2] - For instance, the washing machine ranked first on Douyin's live streaming sales chart, with over 100,000 concurrent viewers during the live broadcast, and the total GMV exceeded one million [1][2] - The sales of major appliances like refrigerators, air conditioners, and washing machines in Douyin's live streaming sessions saw a growth of 3-5 times, with multiple live streams attracting over 10,000 daily viewers and exceeding one million likes [1][2] Notable Growth Metrics - During the Spring Festival, the sales of large kitchen appliances on Douyin increased by over 320% compared to the previous period [4] - New small kitchen appliances launched on JD quickly reached the top of the real-time sales charts [4] - The smart ring, which debuted during the Spring Festival, also rapidly climbed to the top of sales charts across multiple e-commerce platforms [4]