7581.12万人次！总花费609.63亿元

Core Insights - The Jiangsu cultural tourism market experienced a strong performance during the 2026 Spring Festival holiday, with a total of 75.81 million visitors and total spending of 60.963 billion yuan, reflecting year-on-year growth of 10.1% and 10.5% respectively, indicating an enhancement in both scale and quality of cultural tourism consumption [1] Group 1: Visitor Statistics - During the nine-day holiday, 785 monitored tourist attractions, 365 rural tourism sites, 97 night-time cultural tourism consumption areas, 253 cultural venues, 32 leisure streets, and 62 vacation resorts received a total of 64.07 million visitors, with total spending of 34.405 billion yuan, marking increases of 20.5% and 19.35% compared to the 2025 Spring Festival [1] - The proportion of visitors from outside the province reached 40.91%, while inter-city visitors accounted for 18.22%, indicating a trend towards cross-province and cross-city travel [1] Group 2: Consumption Data - UnionPay reported that the province's off-site cultural tourism consumption reached 23.8 billion yuan during the first eight days of the holiday, a year-on-year increase of 28.57%, accounting for 44.32% of the industry’s off-site consumption, which is an increase of 4.76 percentage points [1] - Alipay recorded off-site cultural tourism consumption of 23.422 billion yuan, reflecting a year-on-year growth of 10.02% [1] Group 3: Platform Performance - Major tourism platforms showed strong performance, with Meituan ranking second nationally in both the number of tourism orders and total spending in Jiangsu, while Fliggy ranked third in terms of order numbers [1] - Hotel transaction volumes on Meituan and Ctrip platforms increased by 32.2% and 24.35% year-on-year, respectively [1]