春节假期，四川共接待游客5860.97万人次

Core Insights - The 2026 Spring Festival holiday in Sichuan province saw a significant increase in tourism, with a total of 58.61 million visitors and a total expenditure of 44.57 billion yuan, representing year-on-year growth of 14.68% and 13.35% respectively [1] - Key scenic spots maintained high visitor numbers, with notable increases in attendance at various attractions, indicating strong demand for tourism [3][4] Group 1: Tourism Performance - The province's cultural and tourism market experienced robust growth, with major attractions like Jiuzhaigou receiving 151,300 visitors and Chengdu Panda Base attracting 480,000 visitors, reflecting year-on-year increases of 5.2% and 11% respectively [3] - The historical high for ticket revenue was achieved at Jianmen Pass, with 414,100 visitors and ticket income of 23.88 million yuan, marking increases of 29.36% and 25.07% [4] Group 2: Cultural Engagement - Cultural venues saw a surge in popularity, with the Sanxingdui Museum attracting nearly 200,000 visitors, showcasing a blend of ancient civilization and modern festivities [6] - Various cultural activities and exhibitions were well-received, including the "New Year Gathering" at Chengdu Museum and traditional performances at Wuhou Shrine, indicating a growing trend of cultural tourism [6] Group 3: Technological Innovation - The integration of technology in tourism experiences was highlighted, with events utilizing drones, digital light shows, and interactive experiences to enhance visitor engagement [8] - Notable events included the "Digital Light Art Season" in Chengdu and the "MR National Premier Exhibition" at Emei Mountain, showcasing the innovative use of technology in tourism [8] Group 4: Economic Impact - The tourism boom positively impacted local economies, with a 30% increase in ticket bookings for attractions like Qingchuan Tangjiahe, and high occupancy rates in hotels exceeding 80% [10] - The introduction of various promotional activities and discounts, including nearly 40 million yuan in tourism vouchers, stimulated consumer spending across multiple sectors [11] Group 5: Brand Development - The "Beautiful Tianfu, Comfortable Sichuan" brand was emphasized, with themed activities designed to enhance the cultural experience and attract diverse tourist demographics [13] - The focus on integrating local cultural elements and innovative tourism products aimed to elevate the overall value proposition of the region's tourism offerings [13] Group 6: Winter Sports Growth - The upcoming 2026 Milan Winter Olympics has spurred interest in winter sports, with 19 ski resorts in the province becoming popular destinations for snow enthusiasts [15] - Skiing and snow-related activities are evolving from mere sightseeing to immersive experiences, contributing to a year-round tourism model [15]