上海春节假期线上线下消费总额达603.5亿元 同比增长12.8%

Core Viewpoint - Shanghai's total online and offline consumption during the 2026 Spring Festival reached 60.35 billion yuan, marking a year-on-year increase of 12.8% [1] Consumption Summary - Offline consumption amounted to 36.55 billion yuan, with a year-on-year growth of 15.4% [1] - Online consumption totaled 23.80 billion yuan, reflecting a year-on-year increase of 8.9% [1] Event Activities - The "New Year Consumption Season" featured six major themes, including shopping district activities and New Year cuisine [1] - 19 major shopping districts collectively achieved consumption of 4.78 billion yuan, up 12.0% year-on-year, with an average daily foot traffic of 3.19 million, increasing by 15.8% [1] Notable District Performance - Nanjing West Road shopping district saw sales increase by 28.1% year-on-year [1] - North Bund shopping district experienced a growth of 36.0% [1] Tax Refund and External Consumption - The sales amount for tax refunds exceeded 80 million yuan, representing a year-on-year increase of 150% [1] - Consumption from visitors from other regions reached 17.39 billion yuan, up 5.4% year-on-year [1] Consumption Voucher Impact - Over 110 million yuan in consumption vouchers were distributed, driving retail and dining consumption by over 500 million yuan, with a redemption rate exceeding 80% [1]