春节消费“人财两旺”，首都经济“开门红”

Core Insights - Beijing's consumption vitality is not only reflected in its large scale but also in its new trends, showcasing significant leading and demonstration value [1] Group 1: Consumption Trends - During the 2026 Spring Festival holiday, Beijing received 19.84 million tourists, generating a total tourism expenditure of 33.14 billion yuan, with key monitored enterprises achieving sales of 8.45 billion yuan, and a year-on-year growth of 12.4% in physical commerce [1] - The consumption amount in 60 key commercial districts reached 15.43 billion yuan, with a year-on-year increase of 2.2%, highlighting the revitalization of traditional brands and their integration with modern consumer experiences [2] - The shift from traditional "New Year goods economy" to a combined "New Year goods economy + experience economy" is evident, with over 200 activities launched under the theme "Garden Fun Chinese New Year," attracting 12.585 million visitors during the holiday [2] Group 2: Technological Integration - The integration of technology into consumption scenarios is accelerating, with the New Year technology fair in Haidian District featuring smart markets and robot staff, leading to an 86.3% increase in foot traffic in the Zhongguancun commercial area [2] - The impressive display of humanoid robots during the Spring Festival Gala reflects the growing trend of technology-driven consumer experiences [2] Group 3: New Consumer Dynamics - The trend of "reverse New Year" is gaining popularity, with more families choosing to bring their parents to big cities for the holiday, positioning Beijing as a top destination for elderly travelers during the Spring Festival [3] - The explosive growth in inbound consumption and the diverse supply of cultural consumption have provided solid support for Beijing's Spring Festival consumption, enhancing the overall economic vitality of the capital [3] - The new consumption trends observed during the Spring Festival in Beijing serve as a model for promoting domestic demand and expanding the domestic market [3]