Spotify rolls out AI-powered Prompted Playlists to the U.K. and other markets

Core Insights - Spotify is expanding its AI-powered "Prompted Playlists" feature to Premium subscribers in the U.K., Ireland, Australia, and Sweden after initial testing in New Zealand and a recent launch in the U.S. and Canada [1] Feature Overview - "Prompted Playlists" allows users to create custom playlists by describing their desired listening experience in their own words, focusing on themes like moods, scenarios, and inspirations [2][3] - Users can specify details such as musical eras, genres, activities, and even personal milestones, and can choose whether to include mostly new music or music from their library [3] AI Functionality - Once a prompt is submitted, Spotify's AI generates a customized playlist based on the user's listening history and current music trends, providing explanations for song selections [4] - Users have the option to refine their playlists by adjusting prompts or starting over, and playlists can be set to refresh automatically on a daily or weekly basis [5] Beta Status and Limitations - The feature is currently in beta, with potential changes based on user feedback, and there are usage limits, with some users reporting limits after approximately 20 to 30 prompts [6] Broader AI Integration - Spotify is expanding AI features across its platform, including tools like Page Match for audiobooks and enhanced song lyrics features, as well as a partnership with SeatGeek for concert ticket links [7]