“小而美”受游客青睐

Core Insights - The 2026 Spring Festival in Chongqing will feature over 1,300 cultural tourism activities under the theme "Celebrate the New Year Together," focusing on small yet exquisite events that highlight local culture and heritage [1] - The central government's policy encourages the development of "small and beautiful" cultural tourism formats, aligning with tourists' desires for unique, fresh, and leisurely experiences [1] Group 1 - Chongqing has effectively utilized ancient towns, old streets, and parks to innovate consumption scenarios, resulting in a diverse range of cultural tourism experiences that have received positive feedback [1] - The "Ancient Charm + Trendy Play" model in Longxing Ancient Town has led to a daily visitor count exceeding 3,000 during the Spring Festival, marking over a 10% increase compared to the previous year [2] - Local businesses, such as food vendors, have reported significant income during the festival, indicating that small-scale activities can generate substantial economic benefits [2] Group 2 - Fuling Meixin Red Wine Town has upgraded its cultural experiences to interactive formats, allowing visitors to engage in traditional activities like dragon and lion dances, enhancing their connection to local culture [2]