银行积极响应“乐购新春”号召 助力春节消费“火”起来

Group 1 - The Ministry of Commerce and nine other units launched the "2026 'Happy Shopping Spring Festival' Special Activity Plan," emphasizing increased financial support and collaboration between financial institutions and key merchants to promote consumer activities during the Spring Festival [1] - The National Financial Supervision Administration is guiding financial institutions to implement measures that promote consumption, focusing on four areas: reducing costs, improving services, benefiting people's livelihoods, and strengthening guarantees [1] - Several banks are actively engaging in promotional activities centered around six major consumption scenarios for the Spring Festival, offering various financial services to enhance consumer experience [1] Group 2 - China Construction Bank is organizing 15 consumer benefit activities themed around "Fortune Enjoyment," providing multiple benefits such as WeChat discounts, consumption vouchers, and digital RMB smart contract red envelopes to stimulate consumption during the Spring Festival [2] - A consumer in Tianjin reported enjoying a discount on movie tickets during the Spring Festival, with the local branch of China Construction Bank facilitating over 2,600 transactions totaling over 600,000 yuan through its promotional activities [2] - The demand for large purchases like furniture and electronics is high during the Spring Festival, with banks launching related promotional activities, such as Citic Bank's "old for new" program, which offers additional discounts on top of government subsidies [2] Group 3 - Agricultural Bank of China has partnered with e-commerce platforms like JD.com and Douyin to launch an "old for new" section, allowing customers to combine government subsidies with additional bank discounts, and offering cashback rewards for eligible purchases [3] - A report from Citic Securities highlighted three key trends in the consumption structure during the 2026 Spring Festival: increased K-shaped consumption differentiation, a focus on green, smart, health, and experiential consumption, and a surge in both large consumer goods and service consumption driven by policies like "old for new" and consumption vouchers [3]