Lamar Advertising Company (NASDAQ:LAMR) Sees Positive Outlook from Cowen & Co.

Core Viewpoint - Lamar Advertising Company is a leading player in the outdoor advertising industry, particularly in billboard advertising across the United States, with a strong market presence and strategic initiatives that provide a competitive edge [1] Financial Performance - In the fourth quarter, Lamar reported a 3% increase in revenue and a 1.4% growth in Adjusted Funds From Operations (AFFO), driven by robust national and local advertising sales [3] - The company currently has a stable yield of 4.8%, making it an attractive investment option [3] Stock Performance and Market Position - As of February 23, 2026, Lamar's stock price is $133.98, reflecting a 0.87% increase, with a market capitalization of approximately $13.61 billion [5] - The stock has experienced fluctuations between $126.62 and $134.46, with a 52-week high of $136.69 and a low of $99.84 [5] Analyst Ratings and Future Outlook - Cowen & Co. upgraded Lamar Advertising to a "Buy" rating and raised the price target from $140 to $150, indicating confidence in the company's future growth and value appreciation [2][6] - The company's balance sheet is conservatively leveraged at 3.2 times, providing over $500 million in capacity for mergers and acquisitions, which supports strategic growth opportunities [4] Dividend Policy - Lamar plans to increase its dividend by approximately 3%, reflecting its commitment to rewarding shareholders with ongoing dividend growth [4]