山西 夜经济点燃春节文旅热 酒店预订增速领跑全国

Core Insights - The article highlights the vibrant cultural and economic revival in Shanxi during the Spring Festival, showcasing the integration of historical heritage with modern tourism experiences [1][2] Group 1: Cultural Events - The "Horse Year City Wall Lantern Exhibition" in the ancient city of Xinzhou, which started on February 4, attracted hundreds of thousands of visitors during the Spring Festival, emphasizing the blend of historical and zodiac culture [1] - The exhibition features a unique viewing experience where the scenery changes with each step, enhancing visitor engagement with the region's cultural heritage [1] Group 2: Economic Impact - Shanxi's hotel bookings for the Spring Festival saw a remarkable year-on-year increase of 297%, the highest growth rate in the country, driven by local customs and intangible cultural heritage [2] - During the Spring Festival, Xinzhou ancient city received a total of 1.0264 million visitors, marking a 39.91% increase compared to the previous year, indicating a strong recovery in tourism [2] Group 3: Night Economy Development - The local government has implemented a series of policies to transform the cultural tourism industry into a key economic pillar, promoting the "Ancient Charm, New Glow Night Shanxi" brand [2] - Various new business formats and scenes have emerged across Shanxi, including night tours and traditional performances, contributing to the growth of the night economy [2]