成渝 联动发力 文旅出圈

Group 1 - The Chengdu-Chongqing region's cultural and tourism market showed strong performance during the 2026 Spring Festival, with both cities ranking among the top ten popular travel destinations in China [1] - The theme "Year Flavor" became central to the Chengdu-Chongqing cultural tourism promotion, with over 1,300 New Year promotional activities organized in Chongqing and various traditional events in Chengdu [1] - The trend of returning home for the holidays significantly boosted tourism consumption in both cities, with local bookings for attractions and hotels increasing by over 100% year-on-year [1] Group 2 - Several listed companies are actively participating in the vibrant cultural tourism market, including Tianfu Culture Tourism, which is responsible for core tourism activities at Xiling Snow Mountain [2] - Chongqing's Sunac Cultural Tourism City launched a themed light show integrating intangible cultural heritage elements, while Chengdu's Sunac Cultural Tourism City prepared various traditional activities for the New Year [2] - To stimulate the Spring Festival tourism market, Chongqing introduced four major consumer-friendly measures, including discounts and the issuance of consumer vouchers, while Chengdu implemented a tiered system of consumption vouchers and a 300 million yuan prize invoice policy [2]