Core Viewpoint - This year's Spring Festival, Kuanzhai Alley collaborates with Sichuan Normal University to create an immersive technology interactive experience, enhancing visitor engagement and receiving positive feedback [1] Group 1: Event Overview - Kuanzhai Alley and Sichuan Normal University have launched the "Rui Ma Lin Men, Gu Xiang Sheng Hui" intelligent art journey, featuring immersive technology interactions [1] - Visitors can trigger AR animations at historical landmarks by scanning QR codes, bringing historical memories to life with dynamic effects [1] Group 2: Interactive Features - The sound-controlled blessing lanterns change colors based on visitors' spoken New Year wishes, enhancing the interactive atmosphere [1] - A digital art piece based on Han Dynasty horse relics allows visitors to view 3D images of galloping horses through QR code scanning, merging traditional artifacts with digital technology [1] - The street also features a digital fortune sign interaction, where users can scan to receive electronic blessings, combining modern trends with commemorative significance [1] Group 3: Cultural Integration - Kuanzhai Alley integrates culture, commerce, and tourism, revitalizing traditional customs while making modern experiences more relatable [1] - The blend of youth creativity with traditional customs and smart technology reflects a vibrant cultural atmosphere during the Spring Festival in Chengdu [1]
这个春节 宽窄巷子打造沉浸式科技交互新场景
Xin Lang Cai Jing·2026-02-23 20:39