THOR INDUSTRIES ANNOUNCES STRATEGIC EVOLUTION OF NORTH AMERICAN OPERATING MODEL WITH FORMATION OF TWO RV GROUPS

Core Insights - THOR Industries is evolving its North American RV operating model by forming two distinct RV groups to enhance competitiveness and collaboration across its brands [1][2] Group Formation - The majority of THOR's North American RV OEM operations will be organized into two groups, with Ken Walters leading one group that includes Jayco, Entegra, Open Range, Heartland, and Tiffin Motorhomes [1] - The second group will be led by Jeff Kime and will encompass Thor Motor Coach, Keystone, Dutchmen, and Crossroads brands [1] Leadership Changes - Ken Walters will continue as President of Jayco while also taking on the role of CEO of the new group [1] - Jeff Kime will maintain his position as President of Thor Motor Coach and assume the role of CEO of the second group [1] Strategic Benefits - The new operating model aims to achieve significant structural benefits through enhanced enterprise coordination, data integration, brand alignment, operational standardization, and strategic sourcing [2] - These changes are expected to improve efficiency, quality, and customer engagement across THOR's brands [2] Long-term Vision - THOR is focused on building for the next decade, ensuring that its brands remain strong while leveraging organizational scale for agility and efficiency [2] - The company aims to maintain its leadership in the global RV industry while enhancing product innovation and customer experience [2]