天府烟火暖 新春年味浓

Core Viewpoint - The Sichuan province has launched nearly 3,000 cultural and tourism consumption activities to celebrate the Year of the Horse, distributing over 30 million yuan in consumption vouchers to enhance the festive experience for citizens and tourists [6][8]. Group 1: Cultural and Tourism Activities - A variety of activities have been organized, including traditional folk events such as temple fairs and lantern festivals, which have seen increased participation during the Spring Festival [6]. - The integration of intangible cultural heritage with tourism and digital technology has led to immersive experiences and themed activities in cities like Nanchong, Yibin, and Luzhou [6]. - The Sanxingdui Museum alone received nearly 200,000 visitors during the holiday period, indicating a trend of visiting cultural venues during the festival [6]. Group 2: New Trends and Experiences - The popularity of the 2026 Spring Festival Gala's Yibin sub-venue has created a new trend of "traveling to Yibin with the Spring Festival Gala," enhancing the region's tourism appeal [6]. - The streets of Yibin are adorned with festive decorations, and 12 themed photo spots centered around the Year of the Horse have become popular interactive experiences for tourists [6][8]. - The "2026 China Year" photography collection activity has attracted numerous submissions, capturing the festive atmosphere and family gatherings, further promoting the cultural richness of Sichuan [7].