NorthStar Gaming Provides Update on Strategic Priorities for 2026

Core Viewpoint - NorthStar Gaming Holdings Inc. is focusing on disciplined execution, effective capital allocation, and improving profitability in 2026 [1] Strategic Priorities - The core strategy is to enhance the NorthStar Bets online betting platform, emphasizing user experience, customer service, and product innovation [2] - The company aims to improve player retention and engagement through enhancements in product functionality [2] Operational Plan - In 2026, the company is implementing a disciplined operating plan aimed at achieving profitability through advertising efficiency, operating leverage, and cost management [3] - Targeted actions to streamline general and administrative expenses are expected to yield approximately $3 million in annualized savings, with full impact phased in throughout 2026 [4] Cost Management Initiatives - Management is actively pursuing additional efficiencies in operations and marketing, including oversight of advertising spend and optimization of vendor contracts [4][5] - The company is focused on deliberate steps to enhance its EBITDA profile through cost efficiencies and operating leverage [5] Financial Outlook - The company anticipates a declining portion of cash expenditures related to resources being phased out, with a revised expense run rate fully reflected by 2027 [6] - Ongoing discussions with senior lenders are aimed at strengthening the company's covenant position in 2026 [6] Key Initiatives - Initiatives include improving advertising productivity, reducing reliance on external agencies, enhancing customer retention, selectively reducing personnel, and refocusing content strategy [13]