春节文旅燃动全城 谁是“流量担当”？

Core Insights - During the Spring Festival, Shenyang's cultural tourism bookings increased by 26% year-on-year, with hotel and homestay bookings rising by 52%, and five-star and luxury hotel bookings soaring by 78% [3][4]. Accommodation Industry Growth - The demand for high-quality accommodation is strong, as evidenced by a 52% year-on-year increase in hotel and homestay bookings during the Spring Festival, with five-star and luxury hotels seeing a remarkable 78% growth [4]. - Shenyang's appeal as a major tourist destination in Northeast China continues to strengthen, attracting visitors primarily from cities such as Beijing, Dalian, and Harbin [4]. - The hotel booking peak began two weeks before the festival, with many guests opting for "flight + hotel" packages [4]. Popular Attractions - Key cultural sites such as Zhang Xueliang's Former Residence, Shenyang Palace Museum, and Beiling Park ranked among the top five popular attractions in Shenyang [4]. - Special exhibitions and events, such as the "Poetic China" New Year exhibition at the Liaoning Provincial Museum, have gained popularity, enhancing the educational experience for visitors [4][5]. Rise of Intangible Cultural Heritage - There was a significant surge in interest in intangible cultural heritage (ICH), with related search volumes increasing by 649% during the Spring Festival, and searches for "ICH Northeast Cuisine" tripling [6][7]. - Various lantern festivals and ICH events, such as the non-heritage fire flower display, captivated audiences and contributed to the festive atmosphere [7]. - Traditional ICH cuisine, particularly Liaoning dishes, saw a notable increase in both foot traffic and online orders during the holiday period [7].