春节文旅燃动全城 “非遗”搜索量激增

Core Insights - During the Spring Festival, Shenyang's cultural tourism bookings increased by 26% year-on-year, with hotel and homestay bookings rising by 52%, and five-star and luxury hotel bookings soaring by 78%, indicating a strong demand for high-quality accommodations [1][2]. Group 1: Accommodation Industry Growth - Hotel and homestay bookings in Shenyang saw a year-on-year increase of 52%, with five-star and luxury hotel bookings up by 78%, reflecting a robust demand for premium lodging [2]. - External visitors primarily came from cities such as Beijing, Dalian, Harbin, Changchun, Tangshan, Tianjin, Anshan, Shanghai, Qinhuangdao, and Yingkou, showcasing Shenyang's growing appeal as a key tourist destination in Northeast China [2]. - The booking peak began two weeks before the Spring Festival, with many guests opting for "flight + hotel" packages that included both accommodations and attraction tickets [2]. Group 2: Popular Attractions and Cultural Activities - Top attractions in Shenyang included the Zhang Xueliang Former Residence, Shenyang Palace Museum, Beiling Park, China Industrial Museum, and Shenyang Fantawild, indicating a sustained interest in cultural sites [2]. - Special exhibitions such as the "Poetic China" New Year exhibition at the Liaoning Provincial Museum and the "Danchen Guose" New Year special exhibition at the Shenyang Palace Museum attracted significant visitor interest [2][3]. - Extended service hours and night tours at key cultural venues like the Shenyang Palace Museum and Zhang Xueliang Former Residence drew large crowds, with immersive activities becoming a new trend for celebrating the New Year [3]. Group 3: Rise of Intangible Cultural Heritage - The search volume for "intangible cultural heritage" surged by 649% during the Spring Festival, with searches for "Northeast intangible cultural cuisine" increasing by over three times, highlighting a growing consumer interest in these cultural elements [3]. - Various lantern festivals, including the Shenyang Fangcheng Spring Lantern Festival and the He Ping Bay New Year Lantern Festival, illuminated the city and showcased traditional cultural performances, attracting significant attention [3]. - Traditional dishes representing intangible cultural heritage, such as "Guo Bao Rou" and "Sauerkraut Blood Sausage," gained popularity among visitors, with both in-store traffic and online orders for these culinary experiences seeing notable growth [3].