要“引流留”更要“长远流”

Group 1 - The core idea of the articles emphasizes the importance of creating sustainable consumer engagement in Shenyang beyond the festive season, focusing on innovative consumption scenarios that can attract and retain visitors [1][2][3] - Shenyang's approach includes a combination of initiatives such as a prize pool of 260 million yuan for lucky invoices, subsidies for trade-ins, and over 180 cultural and tourism activities to enhance the city's appeal to tourists [1] - The city aims to transform temporary spikes in consumer activity into lasting engagement by exploring new avenues for consumption, such as sports events and cultural experiences, which can extend the festive atmosphere into the spring and summer [2] Group 2 - The articles highlight a shift in urban operational thinking from "holiday mentality" to "daily mentality," advocating for continuous engagement rather than one-time events [3] - There is a call for the development of innovative consumption scenarios that can evolve from seasonal events into year-round attractions, such as regular performances and themed markets [3] - The goal is to maintain the momentum generated during the Spring Festival and ensure that the enthusiasm for consumption continues throughout the year, establishing Shenyang as a competitive regional consumption center [3]