三晋大地冰嬉火

Core Insights - The article highlights the transformation of the Taiyuan Kangpei Rice Field Park into a vibrant winter tourism destination, showcasing the successful integration of agricultural and ice-snow tourism [1][2] - The winter tourism in Shanxi province is experiencing a significant boost, with various regions developing diverse ice-snow activities, thereby changing the traditional tourism pattern of "cold winters and hot summers" [2] Group 1: Taiyuan Kangpei Rice Field Park - The park has introduced multiple ice-snow entertainment projects, along with dining, retail, and accommodation services, effectively turning "idle winter fields" into "income-generating fields" [1] - Since its opening on December 17, 2025, the park has received approximately 500,000 visitors and generated revenue of 8.6 million yuan, positively impacting local dining, lodging, and agricultural product sales [1] Group 2: Shanxi Ice-Snow Economy - Shanxi's ice-snow tourism is thriving, with traditional ski areas like Datong, Xinzhou, and Shuozhou remaining popular, while other regions are launching ice-snow carnivals and cultural experiences [2] - The provincial government has invested 2 million yuan in special subsidies to stimulate winter consumption through ice-snow vouchers, covering various sectors such as skiing, accommodation, and dining [2] - The synergy between local employment opportunities, consumer spending, and innovative business models is transforming ecological advantages into economic growth, positioning ice-snow tourism as a key driver for the region's economy [2]