山西夜经济点燃春节文旅热 酒店预订增速领跑全国

Core Viewpoint - The news highlights the vibrant cultural and economic revival in Shanxi during the Spring Festival, driven by a series of events and activities that blend historical heritage with modern tourism, significantly boosting night-time consumption and attracting large numbers of visitors [1][2]. Group 1: Cultural Events - The "Horse Year City Wall Lantern Exhibition" in the ancient city of Xinzhou, which started on February 4, has attracted hundreds of thousands of visitors during the Spring Festival [1]. - The lantern exhibition integrates the spirit of the zodiac "Horse" culture with the historical essence of the ancient city, creating a unique viewing experience [1]. - The "New Spring Intangible Cultural Heritage Fair" features traditional crafts and performances, enhancing the festive atmosphere and engaging visitors with local heritage [1]. Group 2: Economic Impact - Shanxi's hotel bookings for the Spring Festival have surged by 297% year-on-year, the highest growth rate in the country, driven by local customs and intangible cultural heritage [2]. - During the Spring Festival, the ancient city of Xinzhou received a total of 1.0264 million visitors, marking a 39.91% increase compared to the previous year [2]. - The local government has implemented policies to promote the night economy, transforming cultural tourism into a key economic pillar for the region [2].