Volvo recalls over 40,000 electric SUVs worldwide over battery fire concerns

Core Viewpoint - Volvo Cars is recalling over 40,000 EX30 SUVs due to a risk of battery overheating and potential fire hazards, which is critical for its competitive strategy against cheaper Chinese brands [1][2]. Group 1: Recall Details - The recall affects 40,323 model year 2024-2026 EX30 Single-Motor Extended Range and Twin-Motor Performance vehicles equipped with high-voltage battery cells [2]. - Volvo is replacing the affected battery modules free of charge and advises owners to limit charging to 70% until repairs are completed [5][8]. - The company has identified 189 affected vehicles in the U.S. that will be inspected and repaired if necessary [6]. Group 2: Financial Implications - The estimated cost for replacing the battery packs could reach $195 million, based on analysis from a Chinese battery maker, excluding logistics and repair costs [9]. - Volvo is in discussions with its battery supplier, Shandong Geely Sunwoda Power Battery Co., which has reportedly resolved the issue [10]. Group 3: Brand Reputation - Volvo's safety reputation is crucial, and the company cannot afford safety issues as they directly impact its brand identity [13][14]. - The automaker is proactively contacting owners of affected vehicles to guide them through the recall process [14].