江苏南京：2068.2万人次！满城年味满城欢

Core Insights - The tourism market in Nanjing experienced a significant surge during the 9-day Spring Festival holiday, with a total of 20.682 million visitors and a total expenditure of 23.51 billion yuan, marking increases of 22.4% and 29.7% respectively compared to the previous year [3][4]. Visitor Statistics - The number of overnight visitors increased by over 20%, with external tourists making up 69.5% of the total visitors [4]. - The top ten sources of visitors included Zhejiang, Shandong, Shanghai, Anhui, Henan, Guangdong, Hebei, Beijing, Liaoning, and Fujian [4]. Hotel and Accommodation Performance - The average occupancy rate of star-rated hotels and some brand hotels reached 79.4%, a year-on-year increase of 5.2%, with revenue up by 7.7% [4]. - Many hotels, including Shangri-La and Kempinski, reported continuous full occupancy during the holiday [4]. Consumer Spending Trends - Nanjing's tourism consumption during the Spring Festival reached 4.93 billion yuan, a year-on-year increase of 44.6%, accounting for 20.1% of the province's total [5]. - Nanjing ranked first in the province for both visitor numbers and spending, and third nationally [5]. Popular Attractions and Activities - The Red Mountain Forest Zoo saw the highest ticket bookings nationwide, driven by social media trends [6]. - Various cultural and traditional activities were organized, enhancing the festive atmosphere and attracting visitors [7][8]. Retail and Commercial Activity - The overall consumption market in Nanjing saw a 17.1% increase during the holiday, with visitor numbers up by 25.1% [10]. - Major shopping districts hosted unique events, drawing large crowds and boosting sales [9][10]. Technology and Innovation in Tourism - Nanjing integrated traditional cultural elements with modern technology, creating new experiences for visitors [7]. - Interactive events, such as robot performances, were popular among families and children [8].