中金:2026年轻工零售美妆行业把握情绪消费主线 布局底部反转及新技术催化
Xin Lang Cai Jing·2026-02-24 00:11

Core Viewpoint - The report from CICC forecasts that by 2026, the light industry retail beauty sector will shift its narrative from "expansion" to "quality improvement," driven by consumer demand for emotional and functional value, supply upgrades, and supportive consumption policies [1] Industry Outlook Beauty and Medical Aesthetics - The growth in the beauty and medical aesthetics sector is expected to be primarily driven by supply-side innovations, such as PDRN and functional upgrades, creating structural opportunities. Domestic leading brands are anticipated to continue increasing their market share [1] Trendy Toys Retail - The trendy toy category is projected to maintain high demand globally, with leading companies expected to create new growth opportunities through continuous product innovation, deep IP operations, and channel upgrades. The trend of going overseas remains strong [1] Light Industry Manufacturing - The industry is expected to see a weak recovery in demand, but there are structural opportunities. Companies with production capacity advantages and brand strengths, particularly export-oriented firms, are favored. Additionally, companies that seize opportunities for business transformation during industry changes are expected to generate new growth momentum [1]

中金:2026年轻工零售美妆行业把握情绪消费主线 布局底部反转及新技术催化 - Reportify