Macro - The consumption sentiment during the 2026 Spring Festival has improved, significantly driven by the long holiday and supportive consumption policies from nine ministries, which include financial subsidies [3][6] - Key retail and catering enterprises reported an average daily sales increase of 8.6% during the first four days of the holiday compared to the same period in 2025, marking a high growth rate compared to previous long holidays [3][6] - The first three days of the holiday saw a 10.6% increase in average daily sales for key retail and catering enterprises compared to the same period last year [3] Tourism and Hospitality - The Spring Festival holiday has led to a significant increase in travel, with a total of 5.08 billion people traveling across regions during the first 20 days of the Spring Festival, a year-on-year increase of 5.5% [4] - The average travel days for users on Tuniu during the Spring Festival reached 5.9 days, an increase of 1.1 days compared to last year [4] - The relaxation of visa policies has contributed to a rapid growth in inbound tourism, with a predicted daily average of over 2.05 million people entering and exiting the country during the holiday, a 14.1% increase year-on-year [5] Retail and Consumer Goods - The retail and catering sectors have shown strong performance, with a notable increase in sales of smart wearable devices, which saw a 20% increase in sales during the first three days of the holiday [33] - The demand for traditional cultural IP and duty-free sales has also performed well, with duty-free sales in Hainan reaching 970 million yuan during the first four days of the holiday, a 15.8% increase year-on-year [34] - The consumption of intelligent products has surged, with sales of smart cleaning appliances like window-cleaning robots and vacuum robots increasing by 209% and 59% respectively [34] Market Strategy - The market is expected to remain stable post-holiday, with growth sectors such as AI and humanoid robots likely to become highlights [19] - Companies are advised to focus on sectors experiencing growth, such as AI technology, consumer electronics, and innovative pharmaceuticals, as well as traditional sectors that may benefit from policy support [20] - The overall economic environment remains supportive of consumption, with various measures in place to stimulate demand during the holiday period [6][19]
中金：假期消费景气度提升 一文看懂春节数据
Xin Lang Cai Jing·2026-02-24 00:26