Hims & Hers' expansion plans — as well as its Super Bowl ad — have investors worried about profits
HimsHims(US:HIMS) MarketWatch·2026-02-24 00:44

Core Viewpoint - Hims & Hers' expansion plans and significant spending on a Super Bowl advertisement have raised concerns among investors regarding the company's profitability, leading to a decline in stock price after the release of its quarterly results [1] Earnings Results - Hims & Hers reported a first-quarter profit forecast that fell short of market expectations, primarily due to expenditures on advertising and investments in new technology and products [1] - Following the earnings announcement, Hims & Hers' stock experienced a decline of up to 8.8% in after-hours trading, after closing down 0.8% during regular trading hours [1]