又一荣耀前高管进入汽车行业，前CMO郭锐入职智界并任CEO

Group 1 - The core point of the article is the appointment of former Honor CMO Guo Rui as CEO of Zhijie Auto, following the trend of former Honor executives moving into the automotive sector [2] - Zhijie Auto is facing challenges in sales, with a reported 2025 December sales figure of 8,145 units, down 54% from 17,736 units in the same period last year [2] - Despite a year-to-date sales increase of 56% to 90,493 units compared to 57,956 units last year, Zhijie Auto's performance has not met the expectations set by industry leaders like Chery and Huawei [2] Group 2 - Guo Rui has a significant background in Huawei, where he was involved in the early development of the consumer business and later transitioned to marketing, gaining a deep understanding of product-market communication [2] - As a core founding team member of Honor, Guo Rui served as CMO, overseeing global brand marketing and contributing to Honor's rapid rise as a leading internet smartphone brand through successful marketing campaigns [2] - After Honor's independence from Huawei in 2020, Guo Rui continued as CMO, facing new challenges in brand image reconstruction and market re-entry, including supply chain recovery and the marketing of high-end products like the Honor Magic series [3]