（新春走基层）从“春节红”到“春季热” 海口旅文市场持续升温

Core Insights - Haikou's tourism and cultural market has shown significant growth during the 2026 Spring Festival, with 2.4695 million visitors and a total expenditure of 3.627 billion yuan, marking a year-on-year increase of 14.46% and 18.61% respectively [1] Group 1: Tourism Growth - The increase in visitors is attributed to the Hainan Free Trade Port's visa-free policies and enhanced international flight connectivity, leading to a surge in inbound tourists [1] - Haikou has become one of the top ten destinations favored by foreign tourists, according to data from Qunar [1] Group 2: Cultural Events and Activities - Haikou is planning a series of festive activities to extend the Spring Festival's success into a "tourism golden season," including the 18th Wanchun Festival running until March 3, featuring 23 performances and cultural experiences [1] - Various theme parks and scenic spots in Haikou have introduced unique events, such as the "First National Trend Intangible Cultural Heritage Temple Fair" at Hainan Changying Fantasy Park and immersive performances at the Mission Hills Resort [2] Group 3: Consumer Spending - The duty-free shopping sector has also seen robust consumer activity, with CDF Haikou International Duty-Free City launching New Year discounts and themed events to stimulate spending [4] - Following the Spring Festival, Haikou will host a series of cultural events, including the Lantern Festival fireworks and the 25th Haikou Xianfu Cultural Festival, integrating traditional customs with contemporary cultural elements [4]